Marketing Letters: A Journal of Research in Marketing publishes high-quality| shorter paper (under 5|000 words including abstract| main text and references| which is equivalent to 20 total pages| double-spaced with 12 point Times New Roman font) on marketing| the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings| methodological papers| and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science| consumer research| methodology| and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models| consumer behavior| consumer research| management science| market research| sales and advertising| marketing management| marketing research| marketing science| psychology| and statistics. Officially cited as: Mark Lett
数据整理自公开网络的投稿反馈，仅供参考。
